AuWE2026 Logo Brand Story

The redesigned AuWE 2026 logo is more than a visual identity. It is a symbol of Australia’s evolving wind energy journey.

The foundation of the logo begins with a 21-degree angle, a deliberate nod to the inaugural Australia Wind Energy event held in 2021. This angular momentum signifies the moment Australia stepped confidently into the wind energy conversation. The following year, in 2022, Victoria launched its offshore wind strategy, marking the dawn of a new era where offshore and onshore wind development now move in powerful coordination.

The five interlocking diamonds represent the pillars that drive the wind energy transition forward:

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• Policy & Regulation

• Finance & Investment

• Supply Chain & Technologies

• Grid & Infrastructure

• Environment & Communities

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Together, they form a cohesive, future-facing system that is dynamic, structured, and interdependent.

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At the heart of the logo’s identity is its most symbolic detail: the dot above the “i” in “Wind,” now transformed into a bright, star-shaped spark — a symbol carried on the wind, as if lifted from the letter itself.

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It is more than just a typographic flourish. It is a guiding light. It symbolizes the direction of the wind, the breakthroughs of technology, and the human yearning for the future that stirs when we look up to the sky. This star is a signal in the wind, a beacon on the horizon, and the “why” that lives in the hearts of every industry participant — why we persist in driving the transition, why we believe in wind’s power to shape a better future.

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​This logo reflects the momentum, collaboration, and innovation at the heart of Australia Wind Energy 2026. Every angle, every element, and every stakeholder plays a part in shaping a clean energy future.